Why are women in it are key to unlock markets billions of dollars

By Sophia Velastgui: Member C200, he adviser to the National Foundation of Sciences; Former Officer and General Manager of Microsoft technology he, general manager, that product; former Google/Alphabet and Apple, where it partnerships with numerous universities and government entities about it and developing technology; Board director in Blackline (Nasdaq); and member of the Board of President of Georgia Tech. Read more over Linkedin.

Artificial intelligence is the reshaping of industries, economies and everyday life, but its roots go deeper than the advances of today’s technology giants. Women make up 50% of the global consumer market, however products often fail to meet their needs because those who develop technology do not reflect their experiences. If it is to be an effective business tool, it must be built by those who truly understand its customers. This supervision is not just a matter of net capital – it is a lost business opportunity.

Understanding women means capturing market value

In business, understanding your customers is everything. It blooms by accurately predicting consumer behavior, providing personalized experiences and meeting market demands. Without diverse and developers, companies run the risk of creating solutions to women with women’s needs, eventually losing market share and benefit.

Consider the technology of voice recognition, fundamental to virtual assistants such as Syria and Alexa. Early algorithms mainly trained in male speech models often misinterpreted women’s voicesirritating users, delaying adoption and resulting in expensive product adjustments. Understanding and incorporating women’s prospects from the beginning could have prevented these costs.

Real Costs, Real Consequences: Example of Health Care

Health care vividly illustrates the risks and costs associated with the exclusion of women from the development of it. An apparent example included a diagnostic tool for heart disease that initially failed to recognize the symptoms usually seen in women because it relied heavily on male -dominated data. Hospitals faced costly relapse, regulatory challenges and compromised results of the patient due to lost diagnoses. In fact, a London University College Study The discovered systems that predict liver disease from blood tests were twice as likely to bypass the disease in women like men, a severe surveillance rooted in one -sided gender data.

Similarly disturbing, these drawbacks are more than technical-Aato are life-threatening errors, expensive that highlight the real-world implications for the lack of gender diversity in its development.

In contrast, women -led initiatives like Diagnosis of breast -run breast cancer Developed in MIT and Google, demonstrate the extraordinary value of comprehensive prospects. These target diagnostic tools, specifically designed with women’s physiology in mind, have essentially improved early detection, saving life and reducing health care costs. Such examples illustrate the power and necessity of integrating different voices into leading it.

The unused possibility of fintech

In financial services, the funds directed by it should consider distinct ways that women manage money, loan and invest. Traditional borrowing models of it often bypass women’s financial behavior, limiting capital access to women entrepreneurs and depriving the financial institutions of important profit opportunities.

more Fintech firm led by women They are changing this narrative, developing energy platforms clearly designed for women’s financial realities. Adapted credit analysis tools, investment platforms and financial planning applications developed with women’s financial customs in mind have already demonstrated strong market attraction. These innovations do not simply benefit from women; They also represent a significant course of unused income for banks and Fintech firms. Women -led Fintech is a delightful business action.

Diversity Diversity: Beyond Ethics to Economic Success

It is tempting to cornize the diversity of it merely as an ethical imperative, but its main benefit is economic. The different teams of it naturally have wider perspectives, leading to richer, more accurate data models. This means less costly adjustments, less market friction and higher consumer adoption.

Importantly, advocating on the inclusive one is not limited to women. Many men in he acknowledge that the exact diversity of data translates directly into better business results. Various perspectives and experiences promote more accurate predictions, relevant products and stronger customer engagement, offering real -world benefit.

Teams led by women in technology giants such as Microsoft, Google and Openai have shown extraordinary results by adjusting the blessings of customers led by him, creating intuitive products that deeply resonate with female customers. These products not only sell better, they redefine markets. The one designed with a diverse leadership perspectives is also an ethical and superior strategic ethical.

To fully exploit this competitive advantage, businesses need to prioritize the financing of the beginnings of that founded by women, which currently receive only part of the investment of entrepreneurship capital, despite often providing higher investment returns. Strategically investing in women’s businesses is not a philanthropy-is an increased investment, innovation and benefit.

He should reflect society to serve her

While it increasingly affecting health care, finance and technology decisions, businesses cannot afford to bypass the knowledge of half of their market. Companies that understand and anticipate the needs of all customers will dominate the other wave of innovations directed by it. Those who do not do this to risk the aging and importance of the market.

The future of artificial intelligence will be determined by its leaders. Providing women are among them is not just right – it is essential for capturing value, enhancing direction and maintaining competitive advantage. Embracing diversity at every level of decision -making it positions businesses to lead in a rapidly evolving market.

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